Entrepreneurs have found a new platform to showcase and sell their products to a broader customer base without investing too much in infrastructure and logistics. The online global marketplaces like Magento, Amazon, etc., has come up as an amazing option for the small and medium-sized businesses. Merchants can even sell the same inventory of products on two or more marketplaces. The Magento Amazon Extension help them to use both platforms reaching out to millions of online shoppers.

Statistics reveal that more than 60 percent of merchants selling on Magento is already selling on Amazon. The use of this extension is to help merchants to seamlessly grow their revenue selling and distributing their products on the Amazon platform. The extension allows integration with multiple Amazon accounts. Similarly, the Shopify Amazon App also allows merchants to sell their products on both Shopify and Amazon platforms. The app helps in managing critical marketplace activities, additional integration costs and removing operational expenses.

Another platform that has become the first cloud-based commerce platform supporting native selling on Amazon is BigCommerce. Many merchants selling on BigCommerce adopt Amazon selling strategies while continuing the growth pattern of direct sales. BigCommerce Amazon has given an opportunity to the online merchants to work together making it easier for the customers to sell on both platforms while enjoying additional value-added services that are designed such to help in the growth of the business. These integration tools have given a new meaning to multichannel selling paving the way for mid-market businesses to grow and flourish.