A little over 2 decades of its inception, eBay today, is practically overflowing with sellers from all over the world. This jaw dropping levels of competitiveness has made it almost impossible for smaller and newer sellers to make it anywhere in terms of visibility or ranking after the first few glory weeks. Here are a few tried and tested tips though that can ensure better performance in the part of the smaller sellers and that too for a prolonged period of time…
Optimize your listing before posting it in the marketplace –
It does not matter if you have only a handful of items to list. In order to beat competition in the category under which your products are listed, you will have to ensure A to Z optimization of the same. This is includes right set of keywords for titles, staying clear of black hat techniques etc.
Don’t cheap out on product images –
eBay selling depends greatly on the quality and number of product images that you upload. While it is true that you may have to pay a little out of your pocket if you list more than a specified number of product images; at the end of the day it is all for higher visibility and search ranking.
Use tools and software solutions for error free automation where it is relevant –
This applies especially when you sell on other marketplaces like Walmart, Amazon etc. and even if you choose to sell Walmart on eBay or the other way round. Tools and softwares are available for core operational processes like listing, inventory management, order completion, returns and refunds management, review generation, marketing, fee calculation and more. Using relevant support solution can be your ticket to victory.
Learn the A to Z about fees and commissions before pricing your products –
Almost all newbies are seen absolutely lost when it comes to understanding the complex maze of fees and commissions that are applicable in this marketplace. This is one of the reasons why many end up suffering loss of revenues through loopholes that could otherwise have been plugged. Learning about the fees and commission structure of eBay is thus imperative before you make your debut in the marketplace.
Enhance purchase value of your listing so that maximum buyers are tempted to approach it –
Lastly, make every effort to enhance the value of your listing in terms of purchase advantage in the part of buyers. This can include low prices, no shipping or handling charges, amazing deals / discounts and more.
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