multichannel ecommerce Archives -

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Cyber Monday and Black Friday are incidentally the biggest shopping days which has changed the way people shop before the onset of the Christmas season. It is the best time for sellers, online as well as offline. In recent times, Black Friday and Cyber Monday have proven to be one of the most talked about eCommerce trendsetters. To make the most of this time, it is imperative to use tested technology, streamlined processes, and well-coordinated efforts. In the absence of any of these elements, sellers may lose out on the year’s biggest opportunity. Here, ChannelSale brings you some tips that will help you ensure high volume operations.

Create A Black Friday/Cyber Monday Timeline

Create a spreadsheet and enter important dates and tasks that guide you through the busy holiday season. Whether it is a launch of new product, deployment of coupons, honing offers, and automating discounts and follow-ups, it is essential to have the entire information right in front of you. If possible, create a Gantt Chart. This chart can help you assign projects, set due dates, create subtasks, and ensure necessary preparations before the holiday season begins. Detailed information in the Gantt Chart provides a clear understanding of pre-determined goals and objectives.

Inventory Readiness

Before taking on the year’s best shopping time, it is essential to spend time getting your inventory ready for sale. Because, in the absence of inventory to sale, you will be merely losing out on the opportunity to leverage the excellent benefits of Black Friday eCommerce trends. At this time of year, it is better to be over-prepared rather than not prepared or poorly prepared. Missing out on sales that could have been easily yours is not a great idea. Going a little above your estimations would not harm in the long run, except if you are planning to sell products that are perishable.

Statistics reveal 3.1x more sales on Cyber Monday and 3.6x more on Black Friday.

When making inventory plans, consider the following factors.

Average sales per day in November
Stock ready to meet the demand
Four times more than that number

Once you arrive at a number, the next step is to prepare your eCommerce store with adequate inventory.

How can ChannelSale help you get ready for the most significant eCommerce trend of the year?

ChannelSale offer you help in the form of sophisticated software that helps you sync your product listings, inventory, prices and orders across major marketplaces like eBay, Amazon, Walmart, Facebook, Google, Jet and more than 200 shopping sites. Using our software, you can-

Sync Multi-channel orders with shipped orders tracking with ease
Creation of optimized product listings across major online marketplaces.
Detailed product sale performance report with insights into best practice strategies.

Using software, there will be no longer any stock management issues which usually plagues the sellers. There is no need to worry about order fulfillment. There will be real-time multi-channel, inventory and delivery feed.

Our software offers all the support required for multi-channel vendors to set huge goals and meet them successfully. It helps in the fast growth of business and a robust online presence among potential buyers. Thus, the need of the hour is to make a smart decision and invest in a software that acts as your business partner helping you to ensure high operational efficiency. This way, the end customers can shop for your products without any hassle, bringing them back to you again and again.

Black Friday and Cyber Monday also offers an opportunity to forge strong relationships with new customers. Their very first purchase creates a perfect setting for one purchase to turn into multiples. In the future, whenever you run a sale or offer a discount, you can get in touch with them. This offer of a discount on the next purchase results in the second purchase and so on.

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How does multichannel selling help in ecommerce?

There are hundreds of power-packed advantages of multichannel selling that have made the practice more of a norm these days than otherwise. Some of the most irresistible advantages include…

Instant boost in purchase motivated traffic generation
Increase in sale by 50% to 100% or more depending upon the marketplaces chosen for the purpose
Healthy and sustained growth of the seller through the uncertainties of the ever changing e commerce landscape
Profits basically sum up the final motivation for multichannel ecommerce

5 Hurdles all sellers need to face in the process…

Too many orders from too many channels –

And that too with individual requirements specified for each marketplace… this can get nightmarish if sellers don’t arm themselves with the most robust order management systems that are further fortified with proper tools and software solutions.

Pricing hassle –

Different marketplaces have different specifications for pricing and some have the same. Top marketplaces like Walmart, Amazon, eBay etc. can be mentioned in this respect, where each marketplace expects its prices to be the lowest and the most attractive. The consequences of failing this expectation can be traumatic for sellers that need to strike a middle ground while managing their presence in all.

Feed management can get crazy –

While it is true that data feed management softwares of high quality can address the issue of multichannel feed management easy, the process is still not without its share of confusion. Every marketplace has its individual set of feed management specifications that requires sellers to spend sizeable amount of time and effort to strike a productive balance.

Operational costs may increase manifold –

Warehouse engagement, marketplace fees and commissions, fees for order completion systems, CPC in comparison shopping platforms… and the list goes on and on.

Solution…

Choose marketplaces and comparison shopping platforms wisely before spreading out. For all you know, it is an established fact that productivity and growth lies in quality and not quantity.

Integrate end to end preferably with the assistance of professionals. This will save you from possible human errors and faults.

Choose ecommerce tools and software solutions wisely. Your aim is to make your multichannel selling efforts as streamlined, harmonious and automated as possible, without bulking up your operative system.

Investments are necessary to experience the best results. Therefore, cheaping out is not an option.

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Category Archives: multichannel ecommerce

Have you prepared your store for upcoming Cyber Monday and Black Friday 2018?

5 Hurdles All Sellers Need To Face In Multichannel Ecommerce