Brands across the nation gear up for the biggest annual sales event – Amazon Prime Day. The prime day event on the website is an annual feature that offers its Prime members with amazing deals and offers on numerous products throughout the site. Such products are sourced from top brands and third-party sellers.

What is Amazon Prime Day?

Amazon Prime Day is a massive event organised by Amazon that guarantees its members the best products based on their budget and needs. Apart from this, customers can buy items from thousands of small businesses as well.

How did it start ?

The  Amazon Prime Day was introduced on 15th July 2015 as a commemorative event for the brand’s 20th birthday celebrations. Since then the same has occurred every year.

So what exactly is Prime?

Amazon Prime is known for offering the best of entertainment, savings and shopping for its 150+ million global customers and its 300 million active user accounts.

Prime membership also offers unlimited access to top-notch entertainment series, movies and content through its Prime Video platform. Users can also listen to 2 million songs, playlist, stations, etc. through Amazon Music at no additional cost!

That’s not all – users can also enjoy free games through Amazon’s Prime Gaming and get access to 3k magazines, books, etc. through Prime Reading. Prime also offers unlimited image storage through Amazon Photo services.

Tips that a retailer must follow for maximising on Amazon’s Prime Day 

Amazon’s Prime Day is about making preparations for reliable fulfilment, advertising and other aspects to ensure effective outcomes.

However, there are certain areas where you must keep your major focus –

• Marketing

Marketing your brand is crucial for attaining effective results. To maximize your profits, you should create a strong and unique Amazon advertising technique and schedule the promotions in advance.

Often retailers begin testing their advertising formats, campaigns, etc. to ensure that all shoppers see their offerings with ease.

Further, retailers registered to a specific brand must take advantage of the A+ content. This is crucial as it enables you to cross advertise all products and boost sales. It is also important to increase traffic to your Amazon listings.

• Sales

Online retailers should effectively optimise on all features, bullets and product titles. This is crucial to increase engagement and drive sales.

It is recommended to try comparing the listings with the competitors. This helps you to understand and plan for what you are up against.

You can also try Amazon Re-Pricer to properly compete with other listings in your specific category. This also has a positive impact on your revenue.

• Fulfilment

You also need to make sure that your fulfilment is minus issues and errors during the delivery and shipping.

Ensuring this brings a quick and hassle-free fulfilment during the Prime Day.

For FBA, we recommend that you ensure that all your inventory reaches the selected Amazon fulfillment centres on time. You must also set out all the expectations with your team for an effective Prime day sales execution, fulfillment and communication.

How can ChannelSale help you optimise your Amazon Prime Day potential?

ChannelSale equips small and medium-scale online sellers with cutting-edge solutions and expert services. This is crucial for automating product listings, inventory management and order streamlining across leading sales platforms.

Instead of deploying multiple human resources to manage such online avenues, you can choose ChannelSale to optimise your product listings across leading shopping sites. You can also get in-depth product sales performance reports and insights into the best practices to improve your presence.

Conclusion 

Amazon’s Prime Day 2024 event is a popular and crucial event for businesses and Prime members alike. At the event, customers can shop across unique products or items at amazing prices. They will also come across numerous discounts, offers and other savings on categories like electronics, home decor, furniture, etc.

Amazon is transforming US retail and latest estimates peg the same to reach $641.3 billion this year. This is a rise of 19.9% from the previous year.

Projected growth across categories 

The estimates project the following top level physical goods categories that will have the highest YoY growth rates this year on Amazon US

For physical goods, the following top level categories are expected to have the slowest YoY growth rates this year on Amazon US

Understanding the above trends is important for planning and management of your brand growth and success.

What other categories or niches are expected to grow this year?

On assessing the growth trends of smaller niches within the top sellers on Amazon US, the following are noted –

• Janitorial and sanitation supplies are a fast growing category on Amazon US this year. The same is expected to rise to 176% YoY and is pegged at $1.6 billion.
• Though grocery and gourmet food category is also predicted to grow at 8.9% YoY but beverages alone are expected to cross $9 billion this year (27.3% YoY). This means that the beverages sales will capture 45% of this total category with previous value of 38.3% in the last year.

What is the most stable category on Amazon US?

Experts estimate that women’s jewellery is the most stable and fast growing category on an annual basis. The same has $3.7 billion sales projections in the year.

What is pushing the trend?

Amazon’s overall growth in the USA market is positive. The same is driven by rapid expansion of sales across numerous CPG categories. Unlike previous trends, luxury, apparel and electronics are not on the rising trend.

This shows that the US consumers are focusing on purchasing grocery, health and beauty offerings in Amazon. This is a significant finding considering the close competition from TikTok Shop that offers similar offerings.

Top considerations of your Amazon sales plan for 2024

It is important to ensure you resist the temptation to promote your entire catalogue on the platform. It is best to focus on top-selling products to ensure a strong impact. You must also ensure adequate products are available to cater to such an increased demand.

To ensure that your brand attains the desired standards, you may ensure the following –

• Amazon’s strict review policies focus on favouring only credible sellers. You should encourage your customers to review on Amazon and safeguard your reputation.
• You should optimise images to engage shoppers and address common challenges. You must also utilise all available image stocks effectively.
• To drive more traffic to your listings, you must focus on strategic keyword placement and research. You must also work to integrate your products according to Alexa’s needs by optimising keywords and content for voice-related searches.
• Build a buzz by promoting your deals and brands to interested shoppers. You can also engage with the audience to create awareness about your brand.
• You must scale up efforts to reconnect with the audience even after the prime sales.

Conclusion

If you wish to transform your Amazon Prime Day sales plan, and business potential and redefine success, it is recommended to invest in ChannelSale solutions.

Prime Day on Amazon is an annual event that provides all Prime members with numerous deals and discounts on products. These products are provided from all the well-known brands along with the 3rd-party sellers.

This is a massive event, and it’s guaranteed that members will find products based on their budget and needs. Apart from the popular brands, you can purchase items from small businesses as well.

This particular event was introduced back on 15th July 2015 to celebrate the 20th birthday of Amazon. Since then, Prime Day events have started to occur every year.

What exactly is Prime?

Before you head to the actual part, it’s crucial to know what exactly is Amazon’s Prime. Prime is well-known for providing the best of entertainment savings and shopping to over 150 million Prime members across the globe, along with 300 million active user accounts.

Prime also provides unlimited access to various top-notch series and movies through Prime Video. It also provides a free listening option to 2 million songs, playlists, stations, and even podcasts through Amazon Music.

Individuals can also enjoy free games through Prime Gaming and get access to over 3000 magazines and books through Prime Reading. Prime also offers unlimited image storage through Amazon Photos.

Tips every online retailer should follow for Amazon’s Prime Day

Prime Day is all about making preparation for all things right, from reliable fulfillment to enticing advertisements. But there are three areas where online retailers have to keep their focus. These are:

1. Marketing

It’s important for all online retailers to create a unique and strong Amazon advertising technique and also get to schedule all the promotions in advance.

Online retailers begin testing out their advertisement formats and campaigns to make sure that all the shoppers see all their products or items clearly.

Retailers who are registered to a specific brand must take advantage of all the A+ content. Doing so will enable them to cross-advertise all the products, boost sales, and also get to increase traffic.

2. Sales

Online retailers should effectively optimize all the feature bullets and product titles to increase engagement. Try comparing the listing with your competitor’s and check what exactly you’re going up against.

You can also try the Amazon Re-pricer to properly compete with all the other listings and get to boost the revenue along with it.

3. Fulfillment 

You need to make sure that there are no issues or errors during the delivery and shipping of all the products. This can certainly ensure quick, problem-free fulfillment during the Prime Day event.

If you’re an FBA, you must make sure that all your inventory reaches the fulfillment centers of Amazon on time. Set out all the expectations with your crew for effective day-of execution and communication.

Last Note

Amazon’s Prime Day event is a popular and crucial event for all the Prime members out there. At this event, they can shop all the unique products or items at a price that will fall under their budget. Furthermore, they will also come across many unique discounts and offers on many things, such as electronics, home décor, furniture, etc.

Read ChannelSale Amazon Integration Features

Holiday planning is not just essential for the general public, but online retailers should also make plenty of preparation for the busiest season of the year. Research has provided evidence that around 28% of the people in the US begin their holiday shopping before the month of November.  So, during this holiday season, online retailers will experience some struggles, such as overall economic uncertainty, constant supply constraints, and shipping delays. That’s why waiting till the fall season to make the preparations can be unfavorable.

To prevent any issues from occurring, you need a proper strategy that can help you get a head start for the holiday season. It can also provide you with some effective solutions for the challenges you might face.

To prepare for the busy holiday season, these tips can surely help you:

1. Making all the last-minute preparation

There is a new technique used for the traditional holiday season, and it’s known as the “October Kick-off.” During this time, shoppers will look for gifts and will also end up purchasing some products.

Shoppers will certainly get their shopping lists checked off, and this clearly shows you must do the same. So, when the deadline of October hits, you should do the following:

• Resolve all the issues and review the active listings
• Optimize for the A+ content so that you can tell a product and brand story
• Solidify the Q4 catalog assortment
• Audit the data across different active marketplaces.

When you want to meet the deadline, you should optimize and collect the primary assortment you believe will sell during the holiday season. Also, review the low and top performers of the previous year and detect your ideal and current inventory levels.

Besides that, you should also broaden the net to a diverse range of marketplaces. By the 1st week of October, you should be active in all the new marketplaces.

2. Deal with the increasing economic pressure 

The increase in inflation has put constraints on the customer’s wallets. But that didn’t stop them from purchasing their products. Customers have constantly spent their funds even when the cost of all the products is pretty high.

But they’ve been a lot more selective in the things which they wanted to purchase. As an online retailer, you have to outpace all your competitors through the following:

• Outstanding customer service
• Quick shipping options
• Useful data and descriptions
• Positive ratings and reviews

When you’re experiencing your constraints, you can eliminate them by taking care of all the supply chain challenges. To do so, you have to learn about the replenishment dates of the Q4 inventory when you’re utilizing the marketplace fulfillment solutions.

3. Meet all the goals

Even though you make all the preparations, you might miss out on the selling goals for the holiday season. But remember, even though the holiday season might experience a high sales peak, most of the sales take throughout the entire year.  So, don’t try to go dark after the holiday season is over. Rather than that, you should:

• Extend the seasonality with a global approach
• Constantly offer outstanding customer service
• Evaluate the lowest and top performers of the holiday season so that you can make the proper decisions for the year.

Ending Words

The information in this article will certainly help you gain proper knowledge and understanding of how you must prepare yourself for the holiday season.

When it comes to vending products on Amazon, people sell their own items through Amazon’s marketplace and get to fulfill all the orders through FBA [Fulfillment-by-Amazon]. In other words, it’s known as Amazon 3rd party or just simply Amazon 3P.

But ever thought about how exactly Amazon manages to carry all types of brands and products on its own? Well, the company purchases at a wholesale price from many brands, which includes all the small and big brands. They do so through the Amazon 1P or Amazon Vendor.

Both Amazon 3P and Amazon 1P have a massive difference between each other. As a merchant, you need to have a good understanding of them if you’re planning to sell products on Amazon.

Amazon 1P vs Amazon 3P: Understanding the Difference

In this section, you will get a good understanding of Amazon 3P and Amazon 1P and the difference between them. Let’s find out.

Amazon 3P [Amazon Third Party]

Experts have provided evidence that Amazon has listed around 2 million small and mid-size businesses as Amazon 3P [Amazon 3rd Party]. Besides that, based on a 2021 SMB report, around 7,400 items were each minute between September 2020 and August 2021.

This clearly shows that Amazon 3P is extremely profitable on this platform. Besides that, Amazon 3P is an ideal option for all types of mid-size and small businesses where they get to sell their products through “Seller Central.”

Under this Amazon model, all the 3rd-party sellers will list their items on Amazon. They also get the opportunity to fulfill all the orders through FBA or Fulfillment-by-Merchant. Amazon will provide customer support, payment processing, and a website.

But the 3rd-party sellers will be responsible for handling the inventory, optimizing the listings, setting up the prices for all the products, taking care of the advertisement, and many more.

Amazon 1P [Amazon 1st Party]

Also known as Amazon Retail, Amazon 1P is pointed to the direct sales made by Amazon to its customers. Under this model, Amazon buys all the products from the distributors or manufacturers from the “Vendor Central.”

After that, it sells them to all consumers directly through the Amazon platform. The platform is known to own the inventory and is also responsible for the returns, setting up the price, customer service, and inventory management fulfillment.

Experts have pointed out that Amazon recorded e-commerce sales of $671.2 billion back in 2022. Out of that, Amazon 1P sales accounted for $247.2 billion in 2022.

Benefits of Amazon 3P

You will come across some great benefits of the Amazon third-party model, and some of these are:

• You will be liable for taking care of the pricing authority and also controlling the retail prices.
• You will have a lot more control over your business because you will have plenty of options when it comes to brand presence, inventory, product details, etc.
• You can easily generate all the retail instead of the wholesale ones.

Benefits of Amazon 1P

In this section, you will encounter some of the benefits of the Amazon 1P:

• Get product orders in bulk from Amazon based on an established cadence.
• You will receive a wide range of advertisement opportunities
• You have to provide a flat fee instead of the separate marketplace selling fee

Final Words

Amazon 3P and 1P are two different models that are used by businesses and brands to sell their products on Amazon. But both of these models are different from one another, and both of them have their own set of advantages.

When you wish to gain success on platforms like Amazon, you need to stay one step ahead of your competitors. You should use all the features and tools which Amazon provides to all their sellers, and it will help you increase sales and enhance the product listing.

But the most effective feature of Amazon is the ability to make Amazon A+ content metaphors. Amazon A+ is made to grab the attention of consumers, which will, in return, increase overall sales, brand awareness and conversions.

Amazon+ Content: A brief definition

Amazon A+ Content is a tool which is found inside “Seller Central.” This tool will enable all business owners to develop beautiful and unique product descriptions on Amazon for all product listings.

Previously, it was called “Enhanced Brand Content” the tool is also available for all the brand-registered vendors and 3rd-party sellers. You can create this feature easily for free. If you don’t have this tool, you will be limited to only 2000 characters.

You will also not get the chance to add any graphics or pictures to your Content. Consumers will not read a massive block of text when there are no images or graphics about the product.

How to make Amazon A+ Content?

To create A+ Content on Amazon, there are certain steps which you have to follow:

• Visit the “Seller Center,” go to “Advertisement,” and click on A+ Content Manager
• Once you click on it, you should click on the button that says “Create A+ Content.”
• Provide the language and name of your Content
• After that, press the “add module” option
• Once you add the module, apply it to the ASIN[s]
• Review your Content and then submit it for approval.
• Make sure to provide an easy-to-read and informative product description

The benefits of creating the A+ Content

When it comes to developing A+ Content, you will receive multiple benefits, which are:

• Witness an increase of 3% to 5% in the conversion rate
• It will lessen the negative reviews and returns
• Get to show off the products in detail and with customized modules
• It’s extremely easier on the eyes
• Let you tell your brand story

Optimizing the A+ Content: How to do it?

When people think of optimizing content, the first thing they think of is “keywords.” But under A+ Content, the indexing or keyword works in a different manner. But how exactly is the A+ Content completely optimized? Let’s find out!

• Use ALT-image keywords
• Check your competitors and then decide how to make you’re A+ Content better
• Answer all the questions found in reviews, listings or feedback
• Develop content which is easy to understand
• Provide relevant and unique product information

Wrapping Up 

Creating A+ Content for your Amazon products is not complex work. You just need to know the steps of getting the work done. You can also create product descriptions for all your product listings through ChannelSale. It’s a multichannel e-commerce service provider where you can sell your product across various channels, like Amazon, eBay, etc., from one interface effectively.

With e-commerce booming on a global scale, it is important for sellers to track the latest ecommerce trend and statistics as online shopping is overtaking traditional retail. Global ecommerce industry has been transformed by major events like Brexit or Covid19. We will see how ecommerce industry has grown in the recent years.

American Buyers are changing

The total number of online shoppers has increased to 230.5 million as per Statista.

85% of the population visit online marketplaces and 79% make purchases online on a daily basis.

15% of the population make online purchases on a weekly basis and 62% of those prefer to only shop online.

Americans are spending

As per Forbes Global ecommerce sales reached $4.2 trillion in 2021 of which 25% were American consumers.

The average ecommerce spending per online visit was $3 US on average and the purchase value for a desktop user was 42% higher than a mobile user.

The US Census Bureau stated that 14% of all US spending was done online in 2021 increasing ecommerce sales by 39% to $199 billion.

Amazon US Statistics

eMarketer stated Amazon US sales grew 44.1% since  2020.

Amazon Prime members spend an average of $1,400 per year on the marketplace.

In 2021 65% of Amazon US buyers are subscribed to Amazon Prime.

In 2021 83.2% of Amazon’s US sales were for Books, music and videos.

When planning to make a purchase 53% of Americans begin their search on Amazon.

Rise of eCommerce with COVID19

The COVID19 pandemic is something no one prayed for. As the economy slowed down, the pandemic accelerated ecommerce. It became important for sellers to recognize new challenges and opportunities and embrace new ways to work.

As social distancing became a norm 67% of the buyers stated they prefer to shop online due to COVID19.

With the restrictions in the movement, ecommerce share in global trade increased from 14% in 2019 to 19% in 2020.

There has been an average increase of 60% of items per order due to pandemic.

Online marketplaces have been growing due to situations and recent trends. The opportunity is irresistible for those who wish to start selling online or expand into new marketplaces. As consumers evolve and migrate their spending online it is a good time for sellers to understand the statistics and learn how to make the best of booming sales marketplaces online.