When it comes to tracing out a social blogging platform and reaching out to the people in the best possible way, Tumblr will have a number of thumbs-up. The popularity of Tumblr made Yahoo to acquire it for a whopping $1.1 billion. It has been six years that Tumblr has been soaring in popularity and it has emerged as a hybrid platform which can be said to be a mix of WordPress, Pinterest and Twitter.
Appealing to the Youth
The web merchants are huffing and puffing for ensuring greater visibility of their brands in the online business world. The teens have a major role to play in the way the e-sellers make their sales pitch as they are the future customers that the e-sellers need to sustain. Most of the surveys show that the majority of the customers are above ten years of age or they are in the early 30’s. Tumblr needs to utilize this new demography and a strong bond can be cemented cashing on the potential of this young buyers. If the e-sellers want to reach out to the younger demographic, then Tumblr is definitely a good platform to reach out to.
Sharing becoming the Norm
Tumblr has become a social media hub, enabling easy share of the blogs among the Tumblr community. Tumblr facilitates the process of the easy sharing with the help of ‘reblog’ feature. Syncing the Facebook and Twitter accounts have given more strength to the process of social sharing of blogs.
User-Friendly Interface
Tumblr has a very simpler interface, when compared to WordPress. You need not be a technically sound person to know how to use Tumblr. It is not about technological accomplishments that can define your engagement with this resourceful platform.
Keeping Content Short
In this fast-paced world, where multimedia has a huge role to play, it is crucial to keep things small for easy sharing and to grab the attention of the target audience.
The Average Time spent on the Website
The stickiness of a website ensures not only reflects its credibility, it enables in lowering the bounce rate and the exit rate of a website. It has been reported that on an average Tumblr users spend fifteen minutes, which is indeed commendable. Tumblr secures the position only next to Facebook. In terms of the page view, surveys have been conducted and it has been said that Tumblr receives 14 billion page views each month.
Content that engages
Tumblr has kept its focus on content consumption and it is sharing of appealing content that has made this social platform, a popular one.
The Personalized Touch in Design and Domain
Customization lends that personal feel to the users and it is well dished out by Tumblr in the form of personalized design and domain name. There are many themes that the users can incorporate easily in their account. Tumblr paves the way for customizing domain names.
Free to Use
Though nothing comes for free in this world, some of the most important things do offer you that free essence! Like Tumblr is free and you can create multiple blogs, without the need to incur additional costs.
Soaring in Popularity
If any social blogging site gained in prominence and has sustained that growth, it is undoubtedly Tumblr. It has been reported that it averages around 160 million users per month. With people and e-sellers turning to social media like never before, Tumblr has a lot to give and offer to the online brands.
How the Retailers can derive more Business Juice
When taking a look at Tumblr, it is the popular categories like fashion, food, art, crafts and the like which prove instrumentals in pushing the products of the e-sellers. Some of the top names in the business domain like Wazala, Shopify and the like, offer shopping cart facilities for Tumblr.