Recap performance results of the 2023 Black Friday and Cyber Monday weekend shopping turnout results that soared to record highs. As per a report by Adobe Analytics, Black Friday online sales were almost $ 10 billion, up 7.5% from the previous year. And that of Cyber Monday it was $ 12.4 billion, up 9.6 from 2022.
Which marketplaces were the biggest beneficiaries of Black Friday and Cyber Monday sales?
Amazon and Walmart marketplaces were the biggest beneficiaries of the Black Friday and Cyber Monday sales this year. As per Digital Commerce 360's Top 1000 ranking, Amazon ranks number one among the largest North American online retailers and third in its global rankings. Also, as per the 2023 Global Online Marketplaces Report, Walmart is No. 2 in the Top 1000 in North America and No. 9 worldwide.
What were the total sales by Amazon and Walmart marketplaces during Black Friday and Cyber Monday?
Amazon announced November 17 to 27 as the 11-day shopping event to capitalize on the Christmas sales.
It sold over 1 billion items during the event but did not share its sales value or year-to-year growth. But reports confirm that half of the billion items ordered on Amazon, or over 500 million items, were sold by small and medium independent sellers. Amazon marketplace had the highest traffic from US purchasers during the event, accounting for 26.5% per the Digital Commerce 360 analysis using Similarweb data.
Walmart was the other marketplace that saw its biggest sales days in its entire history during this Black Friday and Cyber Monday sales. There was a four times jump in its peak orders per minute over last year's sales. WFS or
Walmart Fulfillment Services, which provided end-to-end services, achieved sales during these days that were four times higher than its sales ever to ship around twice the number of units than the previous year.
Four top trends and results of 2023 Black Friday and Cyber Monday
Gone are the days of standing in queues early in the morning among the rushing people for Christmas purchases on Black Friday after celebrating Thanksgiving day. In this digitalized and globalized world, the contemporary retail landscape in rushed crowds has transformed into an extended experience of shopping in the comfort of home or from anywhere.
Compared to Black Friday, Cyber Monday is a new extravaganza from 2005 for people to do only online buying and technology products. The following are the few trends and results of Black Friday and Cyber Monday that broke many records created regarding value, online traffic, number of sales, items, etc.
- As per NRF or National Retail Federation data, over 200 million shoppers bought products from websites and stores during the five-day weekend from Thanksgiving Day, which was a record than any other previous year.
- As per Salesforce data, there was an average rise of 4% of the selling price of all product categories in 2023 Black Friday and Cyber Monday sales in 2022
- Adobe Analytics ICSC post-Thanksgiving weekend surveys confirm that e-commerce sales on Cyber Monday alone were $ 12.4 billion, and for the five days from Thanksgiving, $ 38 billion.
- As per the US Department of Commerce, e-commerce sales grew by 7.75 % in the 2023 third quarter, which is far ahead of the total retail sales that grew only 2%
In an upcoming article we will in-depth cover the key checkpoints for online sellers to include in their preparation strategy for the next Black Friday and Cyber Monday Weekend 2024 for simplifying multi-channel selling for companies like yours to grow your business even beyond your expectations.
