With e-commerce booming on a global scale, it is important for sellers to track the latest ecommerce trend and statistics as online shopping is overtaking traditional retail. Global ecommerce industry has been transformed by major events like Brexit or Covid19. We will see how ecommerce industry has grown in the recent years.
American Buyers are changing
The total number of online shoppers has increased to 230.5 million as per Statista.
85% of the population visit online marketplaces and 79% make purchases online on a daily basis.
15% of the population make online purchases on a weekly basis and 62% of those prefer to only shop online.
Americans are spending
As per Forbes Global ecommerce sales reached $4.2 trillion in 2021 of which 25% were American consumers.
The average ecommerce spending per online visit was $3 US on average and the purchase value for a desktop user was 42% higher than a mobile user.
The US Census Bureau stated that 14% of all US spending was done online in 2021 increasing ecommerce sales by 39% to $199 billion.
Amazon US Statistics
eMarketer stated Amazon US sales grew 44.1% since 2020.
Amazon Prime members spend an average of $1,400 per year on the marketplace.
In 2021 65% of Amazon US buyers are subscribed to Amazon Prime.
In 2021 83.2% of Amazon's US sales were for Books, music and videos.
When planning to make a purchase 53% of Americans begin their search on Amazon.
Rise of eCommerce with COVID19
The COVID19 pandemic is something no one prayed for. As the economy slowed down, the pandemic accelerated ecommerce. It became important for sellers to recognize new challenges and opportunities and embrace new ways to work.
As social distancing became a norm 67% of the buyers stated they prefer to shop online due to COVID19.
With the restrictions in the movement, ecommerce share in global trade increased from 14% in 2019 to 19% in 2020.
There has been an average increase of 60% of items per order due to pandemic.
Online marketplaces have been growing due to situations and recent trends. The opportunity is irresistible for those who wish to start selling online or expand into new marketplaces. As consumers evolve and migrate their spending online it is a good time for sellers to understand the statistics and learn how to make the best of booming sales marketplaces online.
