Over the past couple of decades infinite sellers have written infinite odes on eBay specifying every reason why the future of e commerce rests with this all inclusive marketplace. No wonder, the membership of this platform has grown to include thousands of sellers from all over the world in every single product category.
On the flipside though and all thanks to excessive competition and ever increasing complexity of this marketplace, hundreds of eBay sellers have been exposed to a number of nagging issues that have often compromised their performance or even their presence in eBay to nerve shattering extents. 3 of these issues can be listed as follows…
Back breaking struggle for scratch basic visibility –
Over the past 10 years, it has become ample clear to all selling entities in this marketplace that gaining visibility will never be an easy treat in eBay. In fact, no one can tell you for sure the true factors that matter in pulling a certain listing to the first page of the search ranking, leave alone the buy box that is best left to the will of the Heavens.
From integration to all inclusive optimization; from usage of high quality automation tools to lowering prices to no-profit levels, back breaking struggle for scratch basic visibility ranks as number one in the ultimate grief-list of all selling entities in eBay.
Sudden algorithm updates and everything that follows –
This keeps happening in a small scale every now and then and at a larger and more damaging scale when no one is expecting. Say for example, very recently eBay had introduced a special button for sellers asking if their order reached in time. While the buyers only have to click on yes or no, the seller fraternity was up with pitchforks to protest this unnecessary move.
The Cassini rollout was yet another event in the history of this marketplace that made sellers at all levels question the existence of the Almighty. These are counted among those thoroughly annoying hassles that you will seldom experience when you sell on Walmart or other marketplaces as such.
Horrible reviews for no apparent reason –
eBay takes reviews and ratings very seriously mostly because searches for products can be conducted on the basis of the same. Sellers therefore, need to put in extended efforts at generating reviews and ratings and that too organically in order to gain and maintain visibility.
However, eBay is one of those platforms where almost every seller has reported receiving horrible image-shattering reviews left by buyers for no logical reason at all. While eBay allows sellers to remove negative reviews through certain procedures, it can still make a dent on the image of the sellers in the short run.
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ChannelSale’s technical team has deep exposure, experience and expertise in managing e-Commerce for several Multinational companies.