June 2017 -

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How does multichannel selling help in ecommerce?

There are hundreds of power-packed advantages of multichannel selling that have made the practice more of a norm these days than otherwise. Some of the most irresistible advantages include…

Instant boost in purchase motivated traffic generation
Increase in sale by 50% to 100% or more depending upon the marketplaces chosen for the purpose
Healthy and sustained growth of the seller through the uncertainties of the ever changing e commerce landscape
Profits basically sum up the final motivation for multichannel ecommerce

5 Hurdles all sellers need to face in the process…

Too many orders from too many channels –

And that too with individual requirements specified for each marketplace… this can get nightmarish if sellers don’t arm themselves with the most robust order management systems that are further fortified with proper tools and software solutions.

Pricing hassle –

Different marketplaces have different specifications for pricing and some have the same. Top marketplaces like Walmart, Amazon, eBay etc. can be mentioned in this respect, where each marketplace expects its prices to be the lowest and the most attractive. The consequences of failing this expectation can be traumatic for sellers that need to strike a middle ground while managing their presence in all.

Feed management can get crazy –

While it is true that data feed management softwares of high quality can address the issue of multichannel feed management easy, the process is still not without its share of confusion. Every marketplace has its individual set of feed management specifications that requires sellers to spend sizeable amount of time and effort to strike a productive balance.

Operational costs may increase manifold –

Warehouse engagement, marketplace fees and commissions, fees for order completion systems, CPC in comparison shopping platforms… and the list goes on and on.

Solution…

Choose marketplaces and comparison shopping platforms wisely before spreading out. For all you know, it is an established fact that productivity and growth lies in quality and not quantity.

Integrate end to end preferably with the assistance of professionals. This will save you from possible human errors and faults.

Choose ecommerce tools and software solutions wisely. Your aim is to make your multichannel selling efforts as streamlined, harmonious and automated as possible, without bulking up your operative system.

Investments are necessary to experience the best results. Therefore, cheaping out is not an option.

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Following lowest price policy to the last word –

Walmart does not care if you sell on Amazon, eBay or other top marketplaces as such. When you sell on Walmart, you will have to ensure that your list price is the lowest in comparison with all other marketplaces of your presence even if it is by a penny. This usually causes a lot of trouble in integrated e commerce selling mostly because lowest prices have always been one of the primary traffic drivers and top marketplaces cannot accept their sellers diverting traffic to other platforms of sale.

Maintaining very healthy order fulfillment system –

This is one of the pre conditions of being a part of Walmart.com in the first place. Walmart takes into account the nature and health of the order fulfillment system of the applicant seller before giving the entity a go-ahead. Walmart basically expects sellers to ensure that buyers / customers in this marketplace receive their products without any hassles like delays, cancellations etc.

A strong order fulfillment system is also one of the main criterions that determine visibility in Walmart.com. End to end integration involving shopping carts and other marketplaces of presence like Shopify jet.com Walmart integration etc. can help in maintaining high order fulfillment standards.

Offering high purchase experience to buyers –

High purchase experience basically refers to the entirety of the purchase process involving locating the product on Walmart, clicking on the same, being convinced with the quality and price, experiencing low or no shipping / handling charges followed by healthy fulfillment of the orders without the necessity of returns. 3P sellers that manage to offer such levels of excellence in their services can expect to remain in high visibility in the marketplace for a very long time to come.

Diverting external traffic to Walmart.com –

Walmart expects 3P sellers to ensure driving more purchase motivated traffic towards the platform. Therefore, all attempts at proactive marketing that diverts traffic from digital media platforms, affiliate sites or other associated platforms to Walmart.com can result in very fruitful consequences in the part of the sellers.

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Monthly Archives: June 2017

5 Hurdles All Sellers Need To Face In Multichannel Ecommerce